It may be in bad taste to bring up a future autoshow while the NAIAS is still in full swing, but we couldn't pass on this one. At this year's Chicago Auto Show, the marketing gurus at Chrysler came up with the idea to try to get into the Guinness Book of World Records by playing the world's largest game of Simon Says. All this hoopla in an effort to promote the new 2007 Sebring. The current record is 1,169 participants who played the game in Glasgow, Scotland, on April 22, 2006. Well, on Feb. 9, in front of everyone attending the Chicago Auto Show, Chrysler will try to beat it by inviting over 1,200 people to jump up and down, touch their noses, and who knows what else. There are even plans to include the actual Sebring in the game. How? We have no idea. The winner gets a 24-month lease on a new Sebring.
With the exception of the new Sebring's MyGig technology and heated/cooled cup holders, there's not a lot going on for the design. All in all this all seems like a bad marketing stunt to hauk a mediocre car.
[Source: Chrysler Press Release]
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