Saturday, December 23, 2006

Auto Marketers start to think "inside the box"

Even if you didn't catch last week's episode of NBC's Saturday Night Live, chances are if you work in any type of office environment, you've seen the "D--- in a Box" skit. It's got guest host Justin Timberlake and Andy Samberg doing a spoof of an 1980s/1990s boy band number. They both croon about giving their girlfriends "something special" for Christmas. Check it out here: http://www.nbc.com/Saturday_Night_Live/
If you haven't seen it yet, you'll thank us for the laugh.

So, you may be asking, what does all this have to do with the auto industry? Well, on NBC.com they offer two versions of the clip, the censored version and the uncensored version (which you must admit to being 18 before watching). Look up at the photo and check out he banner ad to the right. The good news here in our opinion is while you're watching both versions, you'll see ads from Ford, Cadillac, and Hummer running. Maybe not such a big deal for Hummer, but this shows a Cadillac and Ford straying away from the ultra conservative marketing theologies. It's probably a smart move since this little "SNL Digital Short" was viewed more than 3 million times last week and it's still going strong. Not to bad of an investment in our opinion.



[Source: DetNews.com]

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